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Project
Google and NBA partnered with Jam3 and MediaMonks to design the future of sports entertainment: an immersive, multiplayer 3D world inside the official NBA app for fans.
Case Study
AboutInside Pixel Arena, fans can customize their avatar in futuristic street-style looks, reenact legendary NBA plays and play mini-games against other fans to unlock new exclusive merchandise.
The expansive world updates weekly with the latest NBA action for fans to create, play, and celebrate.
The expansive world updates weekly with the latest NBA action for fans to create, play, and celebrate.
Details
- Made at Jam3
- Designed in 2023